What are the Benefits of a Media Book Tour?


Every Thursday, I like to pose a question for authors and aspiring writers to offer advice from my own experience in this amazing journey as a Indie Author. What is a media book tour? What are the benefits of a media book tour? Why would you incorporate this into your Book promotional strategy? Being an indie author, you will need to get your book in front of many readers as possible because your book is not going to sell itself on Amazon, Barnes & Noble, Book Blub, or your website. Do I need to repeat that statement? You will want to capitalize by borrowing other streaming or large networks listeners or viewers if it’s television by doing a media book tour media tour. The year 2020 taught many of us how to adjust to the digital world after being on lockdown. One must be able to still reach readers not only from a stance of in person, but virtual too.

What is a media book tour?

A media tour is not limited to television, book signing at book stores, and radio live appearance interviews. But, media tours have become more virtual and can include podcast, vlog, blog tours, online magazines features, print magazine features, and Influencers interviews on their platforms that all you to reach listeners around the world. If you do your homework and planning, you can maximize the free podcasts, blog interviews, and budget for those that are paid. You want to invest in being the voice for your book across various mediums (channels in media). Don’t you think you are worth it? Don’t limit yourself to book events especially if you are a new author, podcasts, bloggers, and book reviewers will become your best friend.

Photo by Tuur Tisseghem on Pexels.com

What are the benefits of a media book tour?

The benefits to doing a media book tour will allow you to reach a specific audience (Target audience), opens up opportunities for you to reach new readers, gives you the opportunity to network with other authors and influencers, allows you the chance to create a value in your message surrounding your book release. This allow you to build your list of media outlets to use for future releases. This allows you to develop, and nurture new relationships in media.

Why would you incorporate this type of promotional strategy?

Why would you not incorporate a media tour in your promotional strategy? This is a chance for you to grow your reach, meet new people, potentially cross over ethnicities, and borrow other outlets audiences. A planned promotional strategy will be key to you getting media exposure. It’s never too late to tweak, create, or even revamp your promotional strategy.

A media book tour for authors does not happen over night. You should plan 30-60 days in advance. I had in my head that I would do a media book tour this second time around and I still didn’t start the tour like I had envisioned in my head. I do plan for the third and fourth book release this year to improve my media book tour strategy. Meanwhile, you can learn from other authors who plan their media tours as a tool a reference and guide. Don’t be afraid to reach out to them for tips and advice.

I hope that you find the information I have provided helpful to you. Below are a just a few that I have discovered in podcasts, authors who do a feature Friday, and Blog interview that you want to connect with to get your face in front of their audience.

Favorite Podcasts

  1. Writer’s Café by LaShaunda Hoffman
  2. BAN Radio will Ella Curry is a paid feature at edc-creations.com
  3. Jeanette Sapphire Blue Blog Talk Radio
  4. Celebrity Spotlight is a paid feature at www.csltalksow.com
  5. Angela’s Tea

Authors who do Interviews or features on their blog/website

  1. Black Fiction Addiction
  2. Winsbooks
  3. Tracee Garner’s Feature Friday’s

Have you done media tours before? What was your favorite podcast/blog that you were featured?

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